Billboards are still relevant even in the world of online marketing. They provide businesses the opportunity to promote brands and products. However, consumers no longer view billboards how they used to two or three decades ago. As such, companies ought to pay attention to their billboard designs if they want to capture the attention of their audiences or customers. You need to design an eye-catching and functional billboard so that it impacts on your target customers as per your plans. You can use these golden rules when designing your billboard ad so that it doesn’t become obsolete so fast.
Get Your Story Straight
If your billboards in New Mexico are on the side of a busy highway, most of your target audience will be speeding. Therefore, you need an ad that will be memorable. Think about your story and the one thing that you want your target customers to take away from it. You may want them to take away your company’s logo and its website. You may also want them to realize your brand the next time they go shopping or pull off at the next exit to grab a burger.
Don’t Say It, Show It
You should become creative with your billboard ad. A flat billboard is conventional, but it is not the norm. You can choose 3D billboards in New Mexico and have moving parts. You need to come up with an exciting and eye-catching idea for the advertisement.
Keep It Short and Sweet
The average driver or cyclist takes about six or ten seconds to see your billboard design and read the message and internalize it. Therefore, your ad doesn’t have much viewing time. So, one of the most important rules to follow is to keep your message short; approximately six words.
A well-designed billboard ad is an excellent way to maximize your outdoor advertising. These guidelines should help you to create a captivating billboard ad that will increase sales and enhance your brand recognition. Don’t forget to maintain your billboard frequently.
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