There is no denying that analytics have found their way into every sector of business as well as entertainment and the overall life of a consumer. The argument is that analytics maximizes the data being gathered everyday, on purpose and not, by a business owner. Whether a customer walks into your store and does not complete a purchase, or she does, she is leaving behind a trail of data to be analyzed. A Visitor Count, for example, can be very telling, for example.
Here are three benefits business counting software offers.
When a Customer Completes a Purchase
Analytics software that counts the number of visitors reveals what you are doing right and what could use some work. When a customer completes a purchase, the assumption is that everything went right. Those in the analytics field may wonder what could have been improved to deliver a bigger sale. Maybe your customer was also searching for a hat, but she did not find it because she was in a hurry, or the hats were placed in area of the store that was not inviting.
When a Customer does not Complete a Purchase
When a customer does not complete a purchase, it is must easier to analyze the issue because you can always find things that were not optimized for their experience. When customers are walking into your store and they are not completing purchases on a larger scale, it is time to take a look at what is happening. Maybe a competitor is under-pricing their goods vs. yours.
Forecasting
Based on evidence found in analyzing Visitor Count, you have the power to forecast. Missing opportunities is probably the worst thing a business can do. If consumers have the funds to spend, and they want to spend in your store, make it happen.
