The right type of exhibit booth will help you cultivate a presence in many different situations. That’s why it’s so important to give a lot of thought to the trade show booth design. Would you like to have a booth that will serve you well for a long time? Make sure it possesses these three qualities.
Something You Can Lay Out in More Than One Way
There are plenty of pre-fabricated booth designs on the market today. Most of them can only be arranged in a certain manner. If you want to do something a little out of the box with them, that’s too bad. A better approach is to consider going with a custom design that can be configured in more than one way.
Maybe you use the entire set of materials at one show, then only a portion at the next. Think outside the box and include materials that aren’t always common to those rank and file exhibits. Doing so gives you a visual edge and can also be a draw to potential clients who like creative suppliers and vendors.
Something You Can Assemble With Relative Ease
The last thing you need is a trade show booth design that requires an engineering degree to assemble. In the best-case scenario, you should be able to unpack the components, decide on how you will arrange them, and then have the exhibit up and running in a half-hour or less. That leaves more time to pay attention to who else is exhibiting at the show and maybe do a little networking.
Something That Will Not Look Dated After a Year or So
Be mindful of getting too caught up with what’s trending this year; it may not be all that popular a year from now. As you consider colors and materials, go with something that has more of an evergreen feel to it. A design that you can dress up with accessories to keep it contemporary is a great idea. Doing so means you never look like yesterday’s news at your next show.
Remember that you have the option of buying or renting an exhibit. You can even rent something that’s customized with your business in mind. Whatever decision you make, always go with a trade show booth design that has these three qualities. Doing so will mean a lot when your booth stands out from the competition.